About Us
Farva Anjum
Our Designer
After graduating from the Pakistan Institute of Fashion and Design in 2017, Farva created "DAME by Farva". A tentative exploration into bringing "slow fashion" into fast-paced Pakistani market. The reception was cold for the young and idyllic designer and DAME seemed like an impossible vision.
Farva kept the concept for DAME in the back of her mind, as she travelled overseas, then around her home country of Pakistan. Eventually marrying her New Zealand/British husband in 2023.
The Next Step
Revival
After returning to Pakistan, Farva brought with her a new determination to face the issue that had inspired her at college all those years ago. The Fast Fashion epidemic.
This time it wasn't just about enviromental impact though. In her travels she had seen people treasure thier clothing. People excited to put an outfit on again and again. Dresses passed from mother to daughter, memories of decades caught between the threads.
She decided that she wanted to give that experience back to Pakistani women.
Finding our people
Building DAME
In 2025 DAME is back, and we're ready to push the boundaries of the fashion industry to show what Pakistan is capable of.
The culture, elegance, history and philosophy of Pakistan deserves its place on the global stage, and to reach it, we need people who share our vision. Our clients are holding Pakistan to a level of quality and beauty that we dream of one day impacting the entire industry.
Inshallah.